#HousingDay - Sharing your stories

This year's #HousingDay reached a potential audience of seven million people.

#HousingDay is a 24 hour campaign across Twitter, Facebook, YouTube and other social media networks. This year’s focus was to promote the creation of new and untold housing stories shared under the #HousingDay hashtag.

The day aimed to tackle negative portrayals of those who live in council, social or affordable housing, as well as those on benefits through programmes like ‘Benefits Street’. #HousingDay 2014 was our chance to challenge these negative perceptions and to present an alternative view of how social housing supports and enables people to fulfil ambitions and transform their lives for the better. We will only be able to compile a compelling housing narrative if we ensure that housing organisations engage with their tenants and customers.

This year’s event received widespread coverage on social media and was backed by celebrities including the Rev Richard Coles, Armando Iannucci and Rufus Hound. It was also supported by MPs such as Brandon Lewis, Emma Reynolds, Natalie Bennett and Tim Farron. Community Housing Cymru, the National Housing Federation, the Chartered Institute of Housing and the National Federation of ALMOs also backed the campaign.

According to TweetReach, #HousingDay topped 30,000 tweets - averaging 1,248 tweets an hour - with an overall reach of seven million and 6,000 contributions. The results are up significantly on 2013 when there were 10,000 tweets, 2,600 contributors and a reach of 1.8 million.

We also ran a #HousingDay roadshow which was a whistle-stop tour of six housing associations all over the UK in just two days. John Popham, a social media advocate and consultant, visited the six organisations to run a brief session on the importance of storytelling in order to give them the tools to publicise their great stories.

#HousingDay also commissioned ‘outside in’ research on perception by the GB public with Ipsos Mori. This research makes for interesting reading and discussion, and proves that positivity towards the value of social housing is higher than expected in the UK with 61% voting that the negative stereotype of the people that live in social housing is unfair. It also shows that #HousingDay provides an opportunity to facilitate the conversation we need to have with policy makers, the media and the public.

#HousingDay's creator Adrian Capon, who works for Yorkshire Housing, said: “This was a fabulous effort by all those who took part. I really can’t thank you enough for the efforts you have put in. But please, we must keep creating and sharing our tenant stories. We have a long way to go to tackle stigma and to end the housing crisis. The success of this day is totally down to you.”

Following the day, there is a #HousingDay 'best story' competition. We’re appealing to all social landlords, housing professionals and tenants who took part to share their stories with the @HousingDay Twitter handle. The most compelling stories will be used as part of a TV-style documentary. Finally, an impact survey is available to provide your HousingDay feedback on www.surveymonkey.com/s/HousingDayImpact2014.

You can read the full research report here.

Thanks for your support.


Adrian Capon @AdeCapon
Yorkshire Housing

#HousingDay - Tanya's story

In 2001, Tanya MacGregor was a domestic abuse victim and homeless mother-of three. However, today, she is living proof of how the social housing sector can transform lives for the better.

Tanya has gone full circle from being homeless and in the depths of domestic abuse despair to gaining a degree and winning numerous awards. She is now giving back and providing life-changing help to others via the Your Benefits Are Changing (YBAC) campaign run by Community Housing Cymru (CHC).

She said: “It’s amazing the opportunities that social housing has provided for me and my family. I went from being homeless with a young family to finding my way to getting a home, which in turn allowed me to access services, health, a degree, a job. None of this would have been possible without social housing.

“The effect on my family has been transformational. I now work full time helping others to get their houses in order as a money adviser with YBAC. My eldest son completed a degree, my daughter went to college and now works full time, and my youngest is now doing his GCSEs. I couldn’t have even imagined all this a decade ago.

“Without a home, you can’t get access to anything - you don’t exist. Social housing has given me and my family the chance to lay down roots and better ourselves.

“Social housing is a comfort blanket – it allows people access to affordable rents and the chance to re-train and go out to work. We would not have achieved what we have as a family without social housing; we would have been pushed from pillar to post. Social housing has been our safety net and I hope as many people can benefit from it in the same ways that my family and I have.”

More than a decade ago, the married mother became homeless after deciding she could no longer put up with the beatings she was enduring from her then husband.

Overnight, she went from being a homeowner to homeless, with nothing more than a full carrier bag to her name. With her three young children - aged nine, six and five-months old - she took refuge in a women’s hostel.

Tanya spent a year classed as homeless in the hostel run by Cardiff Women’s Aid and owned by United Welsh. During this time she was able to re-build her confidence and take stock of her situation, all the while making friends with fellow victims of domestic abuse staying at the hostel.

Tanya's time in the hostel also started her journey into adult learning with her undertaking a basic skills and IT course along with a Maths course, initially so that she ‘could help her young son with his homework’.

Shortly afterwards, she joined the Board of Management as a committee member/service user and got involved in a Tenant Empowerment Grant scheme. In doing this, Tanya began her ‘giving back’ - using her own experiences to help others suffering as a result of pre or post domestic abuse issues. The tenant service user group offered friendship, craft and DIY classes. It also gave women mental support and well as technical and practical skills, advice, help and, just like Tanya - hope for the future.

Tanya remained a board member for four years, her own experience being a remedy to help others and herself on the road to recovery.

Tanya and the group’s efforts were praised and the model won an award for Good Practice by the Welsh Assembly.

Around this time, Tanya’s confidence and circumstances had improved greatly. She and her young family were rehoused by Cardiff Council and she enrolled on a Chartered Institute of Housing (CIH) and Policy Degree at UWIC. During her first day she spotted two other familiar faces in the class. Recalling that time, she said: “Two of my classmates were ladies from the refuge and now they both work in the housing sector, like me.”

On the back of her adult learning success, Tanya won the All Wales Housing Manager Local Council Academic Achievement Award, the 2008 CIH Welsh Student of the Year and the 2008 CIH National Student of the Year Award, which lead to her taking part in the prestigious Tri-Countries Conference in Canada.

In 2008-2009, Tanya worked at Rhondda Housing Association as Tenancy Support Officer. Her housing degree dissertation was about Older People in Extra Care which she did for another housing association - Linc Cymru. The subject theme became particularly poignant in 2009 when Tanya decided to take a break from work to care for her parents who were both suffering with Alzheimer’s disease.

Tanya aged 48, said: “It was a difficult time, but as my dissertation was about the same issues I felt I was equipped to fight for the rights of my parents and sort everything out. I was juggling the care of my parents and the care of my young family.”

In 2010 Tanya decided she wanted to get back into work on a part time basis and gained a six month position with Cadwyn Housing through the job centre scheme, Go Wales, doing admin for the HA Tenant Participation and Financial Inclusion arm.

Tanya said: “I was feeling down about my circumstances with my parents’ illness and going back to work gave me renewed confidence. This was down to the organisation's managers and staff and support for my situation. They had fundraising events for Alzheimer’s society.”

From 2011 until today, Tanya has been employed as one of the YBAC Money Advisors at CHC, set up to help distribute information about Welfare Reform.

Courtesy of CHC, she gained a MA qualification from Staffordshire University.

Tanya completed an evaluation for Rhondda Housing Association on the Financial Inclusion project. Also, as part of YBAC, Tanya has provided advice sessions for a number of housing associations and attended CHC’s YBAC campaigning events on behalf of tenants.

Tanya said: “Housing Associations are not in the business of evicting people so the work I do is helping people to get their house/home finances in order. I know only too well how hard it can be. I’ve been there and the advice I was given was invaluable, so I hope I can repay the favour by helping others.”


Tanya MacGregor
Money Adviser, CHC

#HousingDay - Jemma's story

My name is Jemma Bere and I am a tenant and tenant board member of Wales & West Housing. I work for CREW Regeneration Wales, part of the CHC Group.

In 2001, my mother died in a car accident whilst in Andalucia, Spain. After the funeral in the UK, my brother and sister returned to Spain with their father where they began school. However, their father turned to drink and eventually became unable to care for them and in 2005, I was told that the children had been taken into the care of social services in Almeria. I went to Spain immediately to see them but there was very little I could do. After a couple of months, I received a phone call from the Spanish authorities who told me that unless someone in the family could take on the children, they would have to be put into foster care. They could give me no guarantees that they would be kept together or that I could visit them so I made the decision right there that I would look after them. I was 24 and had just graduated from university.

It took me two years to navigate the bureaucracy and go through the adoption process to get the children to the UK but I was determined and a few key friends and organisations took sympathy to my cause. On the 15th July 2008, I brought the children back to the UK and they were reunited with their nan and brother who they hadn't seen in 7 years. I had no house and no capital, just the conviction that it was the best decision I had ever made. We were given emergency housing at first but were offered a permanent house by Wales & West after a couple of months. I can't describe the feeling of security that that brought to us. Used to being shuffled around, the children only believed that they were here to stay when we got the house and the change in them from that point was amazing to see.

The children spoke little English at first and we lived on benefits whilst we were finding our feet. The rarity of the situation made the application process difficult and we lived on £90 a week child tax credit for the initial 6 months. I learnt to make everything from scratch, even shampoo! It was a hard time but the safety nets afforded to us through social housing and welfare gave us enough security to start to build a life together.

I'm very proud to be living in social housing and a tenant board member of my housing association. I am delighted at the opportunity to give back and help to make a difference in the sector.

I'm supporting Housing Day because it offered me a lifeline when I thought I had none. I don't want to think about where the children and I would have been without the opportunity for a affordable home. As a social housing tenant, I know my rent money goes toward others in need and providing them with the opportunity to build their lives just like it did with me. 

Jemma Bere
Regeneration Officer (CREW Regeneration Wales) and Wales & West Housing tenant

Read more about Jemma's story here.